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Joint Press Release


Sourzing Group and Casadevall Group 

Announce Strategic Partnership

A broader, stronger platform for brands across watches, jewelry, cosmetics and eyewear seeking quality, agility and global reach.

KOLDING, DENMARK & BARCELONA, SPAIN — May 2026

Sourzing Group and Casadevall Group today announce a strategic partnership, with Casadevall Group joining Sourzing as a shareholder. The partnership connects two complementary specialists, creating a stronger combined platform for brands that demand both speed and industrial scale.

As the retail and packaging industry consolidates, leading brands are seeking fewer but stronger partners. This partnership answers that demand directly.

Sourzing, headquartered in Denmark, brings a highly agile, customer-focused model to the fashion and lifestyle segments, having successfully delivered to more than 25,000 retail locations worldwide. Casadevall Group, headquartered in Barcelona, brings more than five decades of in-house manufacturing capabilities and a deeply established position in the prestige luxury market.

For brands across the watches, jewelry, cosmetics and eyewear industries, the partnership provides tangible value: deeper combined industry expertise, greater manufacturing depth, and a more resilient international supply chain, with production capabilities spanning Europe, Asia and the Americas. For Casadevall, the partnership brings Sourzing's market agility and established Northern European presence, creating a combined group with reach and relevance across both the luxury and lifestyle segments.

Together, the group gives brand managers the confidence to execute ambitious global programs — combining the speed and flexibility of a specialist with the precision and scale of a vertically integrated manufacturer. The partnership is effective immediately.

Sourzing will continue to operate as an independent company under its original leadership team — Michael Hynkemejer, Ole Mikkelsen, Sebastian Stock and Mike Thanning — ensuring full operational continuity. ​

"Our clients expect us to scale with their ambitions, and this partnership gives us the exact foundation to do so. By aligning our agile market approach with Casadevall's deep industrial heritage, we are building a platform where agility and industrial depth work as one. We remain the same dedicated team, but with a vastly expanded capability to enable brands to excel in retail."

Michael Hynkemejer — CEO, Sourzing

"What drew us to Sourzing was their remarkable speed and closeness to the customer — qualities that perfectly complement our five decades of manufacturing heritage. Together, we form a group with both the agility brands demand today and the industrial depth they need for global scale. Sourzing's independence is central to our strategy — it is precisely that entrepreneurial drive that makes this partnership valuable for both sides."

Raúl Casadevall — CEO, Casadevall Group


ABOUT SOURZING GROUP

Founded in 2010 and headquartered in Kolding, Denmark, Sourzing designs and delivers customized packaging, displays and retail solutions for brands across watches, jewelry, cosmetics and eyewear. With offices in Kolding, Hamburg, Wenzhou and Dongguan, Sourzing combines global sourcing reach with local know-how. Our vision is simple:                  We Enable Brands to Excel in Retail.                                                  SOURZING GROUP

ABOUT CASADEVALL GROUP

Founded in 1970 and headquartered in Badalona, Barcelona, Casadevall Group is an industry leader in custom displays, luxury packaging, millwork and retail fixtures. With manufacturing facilities in Spain, Romania, China, Vietnam and Mexico, and sales offices worldwide, Casadevall has served leading global brands for over five decades. 
CASADEVALL GROUP

MEDIA CONTACT — SOURZING

Michael Hynkemejer
CEO, Sourzing Group

mh@sourzing.com | Kolding, Denmark

MEDIA CONTACT — CASADEVALL

Raúl Casadevall
CEO, Casadevall Group

raul@casadevallgroup.com | Barcelona, Spain